RudderStack lets you send your event data to Iterable via the cloud mode.

Identify

When you make an identify call, RudderStack calls Iterable's Update User API to send the data.

A sample identify call is as shown:

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rudderanalytics.identify(
  "userId",
  {
    city: "New Orleans",
    name: "Alex Keener",
    email: "alex@example.com",
    country: "USA"
  }
);

Push notification registration

RudderStack uses Iterable's device registration API to send the token information from a device. It also sets the platform parameter to APNS and GCM for iOS and Android devices respectively.

Similarly, RudderStack uses Iterable's browser token registration API for the web platform.

If the deviceToken associated with the push notification is present in context of the event payload, then RudderStack will map the user with the device to register for push. This will add the data if it doesn't exist yet. It will also update data fields on the device.

Page

When you call the page method, the RudderStack sends a track event to Iterable with the userId, email, and eventName parameters. If the user does not already exist in Iterable, RudderStack will add them to the system as long as email is present in the event. If email is not present, Iterable will reject the event.

If the name of your page is Application Home, then RudderStack sends the event to Iterable as Application Home Page.

A sample page call is shown below:

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rudderanalytics.page({
  path: "home",
  url: "https://www.example.com/home",
  title: "Home Page",
  search: "home",
  referrer: "https://www.example.com/previous",
})

Screen

The screen event is the mobile equivalent of the page. When you make a screen call, RudderStack sends a track event to Iterable with the userId,email, and eventName parameters . If a user corresponding to the email ID is absent, Iterable will create a new user.

If the name of your screen is Main Activity, RudderStack sends the event to Iterable as Main Activity Screen.

A sample screen call is as shown:

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[[RSClient sharedInstance] screen:@"Main"];

Alias

The alias call lets you merge different identities of a known user. The format of an alias call is shown below:

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rudderanalytics.alias("userId","previousId");

To send an alias event to Iterable, you must set previousId to the current email and userId as new email, as shown:

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rudderanalytics.alias("new@email.com", "current@email.com");

Track

When you make a track call, RudderStack uses Iterable's Track API to send the events. The event properties are sent as data fields in the request, while the name of the event is sent as a custom event.

A sampletrack call is shown below:

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rudderanalytics.track(
  "Email Opened", {
    "subject": "Resume validation",
    "sendtime": "2022-01-01",
    "sendlocation": "alex@example.com"
  }, {
    traits: {
      email: "alex@example.com"
    }
  }
);

Ecommerce

You can find the relevant details of the ecommerce events in the Ecommerce Events Specification guide.

Order Completed

RudderStack supports the ecommerce event Order Completed and sends the other events as generic track events. Refer to the corresponding Iterable endpoint details in the Track a purchase API.

The following snippet highlights a sample Order Completed event:

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rudderanalytics.track("Order Completed", {
  total: 1000,
  products: [
    {
      product_id: "507f1f77bcf86cd799439011",
      sku: "45790-32",
      name: "Monopoly: 3rd Edition",
      price: "19",
      position: "1",
      category: "Games,Gifts,Entertainment,Toys",
      url: "https://www.example.com/product/path",
      image_url: "https://www.example.com/product/path.jpg",
    },
    {
      product_id: "507f1f77bcf86cd799439011",
      sku: "45790-32",
      name: "Monopoly: 3rd Edition",
      price: "19",
      quantity: "2",
      position: "1",
      category: "Games,Gifts,Entertainment,Toys",
      url: "https://www.example.com/product/path",
      image_url: "https://www.example.com/product/path.jpg",
    },
  ],
})

Product Added / Product Removed

RudderStack supports the ecommerce event Product Added or Product Removed and sends the information to Iterable via the updateCart endpoint, corresponding to updating a user's shopping cart items.

A sample snippet highlighting the Product Added event is shown below:

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rudderanalytics.track("Product Added", {
  total: 1000,
  products: [
    {
      product_id: "507f1f77bcf86cd799439011",
      sku: "45790-32",
      name: "Monopoly: 3rd Edition",
      price: "19",
      position: "1",
      category: "Games,Gifts,Entertainment,Toys",
      url: "https://www.example.com/product/path",
      image_url: "https://www.example.com/product/path.jpg",
    },
    {
      product_id: "507f1f77bcf86cd799439011",
      sku: "45790-32",
      name: "Monopoly: 3rd Edition",
      price: "19",
      quantity: "2",
      position: "1",
      category: "Games,Gifts,Entertainment,Toys",
      url: "https://www.example.com/product/path",
      image_url: "https://www.example.com/product/path.jpg",
    },
  ],
})