Braze is a customer engagement platform that helps you better understand your customers' in-app behavior and use the insights to improve your users' app experience.

RudderStack supports Braze as a destination where you can seamlessly send your event data.

Getting started

RudderStack supports sending event data to Braze via the following connection modes:

Once you have confirmed that the source platform supports sending events to Braze, follow these steps:

1. From your RudderStack dashboard, add a source. Then, from the list of destinations, select Braze.
2. Assign a name to the destination and click Continue.

Connection settings

To successfully configure Braze as a destination, you need to configure the following settings:

• App Key: Enter your Braze app key.
• REST API Key: Enter the REST API key associated with your project.

• Data Center: Specify the data center associated with your Braze account. The easiest way to get your data center details is to log into your Braze account and observing your URL. Some examples are shown below:

• Track events for anonymous users: Enable this setting to track anonymous users.
• Enable subscription groups in group call: Enable this setting to send the subscription group status in your group events. For more information, refer to the Group section below.
• Client-side Events Filtering: This setting lets you specify which events should be blocked or allowed to flow through to Braze.

• Use device mode to send events: Enable this setting to send events to Braze via the device mode.
• OneTrust Cookie Categories: This setting lets you associate the OneTrust cookie consent groups to Braze.

Adding device mode integration

Depending on your platform of integration, follow the steps below to add Braze to your project:

Identify

You can use the identify call to identify a user in Braze in any of the following cases:

• When the user registers to the app for the first time.
• When they log into their app.
• When they update their information.

A sample identify call is shown below:

Copy
rudderanalytics.identify(
  "1hKOmRA4GRlm", {
    email: "alex@example.com",
    name: "Alex Keener"
  }
);

Deleting a user

You can delete a user in Braze using the Suppression with Delete regulation of the RudderStack Data Regulation API.

A sample regulation request body for deleting a user in Braze is shown below:

Copy
{
  "regulationType": "suppress_with_delete",
  "destinationIds": [
    "2FIKkByqn37FhzczP23eZmURciA"
  ],
  "users": [{
    "userId": "1hKOmRA4GRlm",
    "<customKey>": "<customValue>"
  }]
}

Track

The track call lets you record the customer events, that is, the actions that they perform, along with any properties associated with them.

A sample track call is shown below:

Copy
rudderanalytics.track("Product Added", {
  numberOfRatings: "12",
  name: "item 1",
});

Order Completed

When you call the track method for an Order Completed event, RudderStack sends the product information present in the event to Braze as purchases.

A sample Order Completed event is shown below:

Copy
rudderanalytics.track("Order Completed", {
  userId: "1hKOmRA4GRlm",
  currency: "USD",
  products: [{
      product_id: "123454387",
      name: "Game",
      price: 15.99
    }
  ],
});

Page

The page call allows you to record your website's page views, with the additional relevant information about the viewed page.

A samplepage call is as shown below:

Copy
rudderanalytics.page("Cart", "Cart Viewed", {
  path: "/cart",
  referrer: "test.com",
  search: "term",
  title: "test_item",
  url: "http://test.in",
})

Group

You can use the group call to link an identified user with a group, such as a company, organization, or an account.

Copy
rudderanalytics.group("12345", {
  name: "MyGroup",
  industry: "IT",
  employees: 450,
  plan: "basic"
})

Once you send a group event, RudderStack sends a custom attribute to Braze with the name as ab_rudder_group_<groupId> and the value as true. For example, if the groupId is 123456, then RudderStack creates a custom attribute with the name ab_rudder_group_123456 and sends it to Braze with its value to true.

While using the Braze destination in cloud mode, you can also update the subscription group status. To do so, enable the Enable subscription groups in group call setting in the RudderStack dashboard and send the subscription group status in the group call, as shown:

Copy
rudderanalytics.group("12345", {
  subscriptionState: "subscribed",
  email: "alex@example.com"
})

Sending push notification events

For sending the push notification events, add the following code to your AppDelegate file under the didFinishLaunchingWithOptions method:

Copy
if #available(iOS 10, *) {
    let center = UNUserNotificationCenter.current()
    center.delegate = self
    var options: UNAuthorizationOptions = [.alert, .sound, .badge]
    if #available(iOS 12.0, *) {
        options = UNAuthorizationOptions(rawValue: options.rawValue | UNAuthorizationOptions.provisional.rawValue)
        }
        center.requestAuthorization(options: options) { (granted, error) in
            RSClient.sharedInstance().pushAuthorizationFromUserNotificationCenter(granted)
    }
    UIApplication.shared.registerForRemoteNotifications()
} else {
    let types: UIUserNotificationType = [.alert, .badge, .sound]
    let setting: UIUserNotificationSettings = UIUserNotificationSettings(types: types, categories: nil)
    UIApplication.shared.registerUserNotificationSettings(setting)
    UIApplication.shared.registerForRemoteNotifications()
}

Copy
if (floor(NSFoundationVersionNumber) > NSFoundationVersionNumber_iOS_9_x_Max) {
  UNUserNotificationCenter *center = [UNUserNotificationCenter currentNotificationCenter];
  center.delegate = self;
  UNAuthorizationOptions options = UNAuthorizationOptionAlert | UNAuthorizationOptionSound | UNAuthorizationOptionBadge;
  if (@available(iOS 12.0, *)) {
  options = options | UNAuthorizationOptionProvisional;
  }
  [center requestAuthorizationWithOptions:options
                        completionHandler:^(BOOL granted, NSError * _Nullable error) {
      [[RSClient sharedInstance] pushAuthorizationFromUserNotificationCenter:granted];
  }];
  [[UIApplication sharedApplication] registerForRemoteNotifications];
} else {
  UIUserNotificationSettings *settings = [UIUserNotificationSettings settingsForTypes:(UIUserNotificationTypeBadge | UIUserNotificationTypeAlert | UIUserNotificationTypeSound) categories:nil];
  [[UIApplication sharedApplication] registerForRemoteNotifications];
  [[UIApplication sharedApplication] registerUserNotificationSettings:settings];
}

Delta Management for Identify Calls

If you are using Braze in device mode, you can save on costs by deduplicating identify calls. Configure this in your dashboard under SDK settings for JavaScript, Android, and iOS. If you have enabled device mode, a toggle for Deduplicate Traits appears underneath. Switch on this toggle to begin sending to Braze only those attribute (trait) fields which have changed.

We suggest you review Braze's data points policy first to further understand how this functionality can help you avoid data overages.

FAQ

Where can I find the Braze App Key and REST API Key?

To obtain your Braze App Key and REST API Key, follow these steps:

1. Log into your Braze dashboard.
2. Go to Settings > Developer Console.
3. You can find the REST API key for your app under the Identifier column, as shown:

4. You can find your Braze App Key in the Identification section, as shown: