Adobe Analytics for Streaming Media is an add-on that offers measurement tools for different types of media such as audio, video, and advertisements.

Adobe Analytics uses “heartbeats” to collect different metrics related to the video during playback. These heartbeats are sent to the Adobe heartbeat tracking server every ten seconds to measure the time the video is played.

Playback Head

For sending video heartbeat events to Adobe Analytics through RudderStack's Web (JavaScript) SDK, Adobe's Media Heartbeat SDK needs a playhead update at least once every second for the main content. The video/ad start and heartbeat update playhead type of events update this playhead using the position property.

To stop triggering this event for every second, the playhead to the window needs to be set. This can be done by setting window.rudderHBPlayheads to the key-value pair of the current content’s session_id and position as shown:

Copy
window.rudderHBPlayheads = {
  "session_id": position value
}

RudderStack sends the Adobe heartbeat events as per the following categories:

Initialize Heartbeat

• Adobe Analytics Method Triggered: trackSessionStart
• Description: This is used for initializing all the heartbeat calls. The Context Data is set as mapped in the settings.
• Properties used:

Heartbeat Video Start

• Adobe Analytics Method Triggered: trackSessionStart, trackPlay, trackEvent(ChapterStart)
• Description: This is used when a video is started. The Context Data is set as mapped in settings.
• Properties used:

Heartbeat Video Paused

• Adobe Analytics Method Triggered: trackSessionStart, trackPause
• Description: This is used when a video is paused. The Context Data is set as mapped in the settings.
• Properties used:

Heartbeat Video Complete

• Adobe Analytics Method Triggered: trackSessionStart, trackEvent(ChapterComplete)
• Description: This is used when a video is completed. The Context Data is set as mapped in the settings.
• Properties used:

Heartbeat Session End

• Adobe Analytics Method Triggered: trackSessionStart, trackComplete, trackSessionEnd
• Description: This is used when a session ends. The Context Data is set as mapped in the settings.
• Properties used:

Heartbeat Ad Started

• Adobe Analytics Method Triggered: trackEvent(AdBreakStart), trackEvent(AdStart).
• Description: This is used when an ad is started. The Context Data is set as mapped in the settings.
• Properties used:

Heartbeat Ad Completed

• Adobe Analytics Method Triggered: trackEvent(AdComplete), trackEvent(AdBreakComplete). If an ad break is in progress, then trackEvent(AdBreakStart) and trackEvent(AdStart) are also triggered.
• Description: This is used when an ad is completed. The Context Data is set as mapped in the settings.
• Properties used:

Heartbeat Ad Skipped

• Adobe Analytics Method Triggered: trackEvent(AdSkip), trackEvent(AdBreakComplete). If an ad break is in progress, then trackEvent(AdBreakStart) and trackEvent(AdStart) are also triggered.
• Description: This is used when an ad is skipped. The Context Data is set as mapped in the settings.
• Properties used:

Heartbeat Seek Started

• Adobe Analytics Method Triggered: trackSessionStart, trackEvent(SeekStart)
• Description: This is used when a video seek is started. The Context Data is set as mapped in settings.
• Properties used:

Heartbeat Seek Completed

• Adobe Analytics Method Triggered: trackSessionStart, trackEvent(SeekComplete)
• Description: This is used when a video seek is completed. The Context Data is set as mapped in settings.
• Properties used:

Heartbeat Buffer Started

• Adobe Analytics Method Triggered: trackSessionStart, trackEvent(BufferStart)
• Description: This is used when a video buffer has started. The Context Data is set as mapped in settings.
• Properties used:

Heartbeat Buffer Completed

• Adobe Analytics Method Triggered: trackSessionStart, trackEvent(BufferComplete)
• Description: This is used when a video buffer has completed. The Context Data is set as mapped in settings.
• Properties used:

Heartbeat Quality Updated

• Description: The quality of experience tracking includes both quality of service (QoS) and error tracking. These are optional elements and are not required for the core media tracking implementations. You can use the media player's API to identify the variables related to QoS and error tracking.
• Properties used:

Heartbeat Playhead Update

• Description: This changes the playhead position. Initially, the playhead is set to 0. While initializing the heartbeat, it is set to the position value of that session_id in window.rudderHBPlayheads.

Standard Video Metadata

The following RudderStack properties must also be sent for mapping to the standard video metadata:

Standard Ad Metadata

The following RudderStack properties must also be sent for mapping to the standard ad metadata: